At CHO, innovation is deeply rooted in our farming practices. As one of the largest producers of olive oil in the world and home of Terra Delyssa, we understand that sustainability isn’t just a goal—it’s a responsibility. From the orchards to the bottle, every decision we make reflects our commitment to protecting the planet and producing high-quality olive oil. Here’s how we’re doing it:
Smart Farming at the Core
We’ve redefined traditional agriculture through our AGRISUD Smart farming system—an advanced remote farm management app that empowers our farmers to monitor their operations in real-time. With data on crop health, soil conditions, weather forecasts, and equipment performance, we make decisions backed by intelligence, not guesswork. The result? Improved yields, lower costs, and smarter resource use.
Our Precision Farming tools go even further. With satellite and drone monitoring, we track every inch of our fields, detecting pests, irrigation needs, and soil health before they become problems. This leads to timely interventions and optimized input use, reducing waste and environmental impact.
Digital Tools for Better Decisions
We’ve also built PREDOIL, a prediction algorithm that helps us—and the industry—forecast olive oil price trends with precision. Powered by AI and historical data, it’s a step toward more stable, efficient market operations.
At every level, we are investing in digitization and AI to transform our operations. From decision-making to performance tracking, digital tools allow CHO to work faster, smarter, and more transparently.
Sustainability in Every Step
Our environmental commitment goes beyond the field. We’ve partnered with AGR to implement lightweight packaging strategies that reduce the carbon footprint of every bottle—during production, transportation, and end-use.
Our bottle weight reduction initiative helps optimize logistics, reduce emissions, and meet the expectations of the modern eco-conscious consumer—without compromising on the safety or integrity of the product.
Smarter Payments, Stronger Systems
CHO is also modernizing the way we do business. Through our partnership with STB Bank, we’ve introduced automated payment systems that streamline financial transactions with greater speed, transparency, and security. These digital tools eliminate the need for cash exchanges, minimize administrative errors, and ensure greater traceability.
Farming for the Future
Innovation is not just a buzzword at CHO—it’s embedded in how we grow, produce, and deliver. From AI-driven decisions to satellite-monitored fields, and from sustainable packaging to smart financial systems, we are building a future-forward model of farming that is as intelligent as it is responsible.
Because for us, the future of olive oil depends on what we do today—in our orchards, our factories, and our choices.
